Eight Ways To Position Your Business For Success In 2012

In Nigeria, this year started with a shock from the announcement of Fuel Subsidy removal by President Goodluck Ebele Jonathan from N65 per liter to N141 per litre on January 1st. Regardless of wave slides this have created in the economy, there are still ways you can position your business for success in 2012.

Here are eight ways to position your business for success in 2012:

Listen To Your Customers

Reach out to your customers and find out from them what their expectations from you in 2012. Through phone calls, emails, surveys, polls, etc, try to determine what they really want.

Predictions and Analysis from Industry Leaders and Analysts

Be on the lookout for predictions from industry leaders and analysts in your niche market both within and outside the country. Use their predictions as a guide to reshape and formulate your business strategy & goals for the year.

Spot Significant Trends

Through the predictions and analysis of industry leaders and analysts in your niche market, try to spot significant trends that will affect the way you conduct your business in 2012.

Determine the best marketing method

You must determine the best marketing methods (email, sms, print ads, socials etc) to reach your target audience and develop a marketing campaign that will attract old and new customers alike to your business offerings. However, the marketing method you choose must be economical.

Give Your Business A Makeover

Is your logo or website looking outdated? Is your blog and other social media platforms dormant? Are you still using the same outdated business cards, brochures, fliers etc from years back? When the time is right, consider improving the look and feel of your online business presence and making your site mobile-friendly to accommodate the growing smartphone market.

Be Accessible

Make yourself accessible to your employees, customers, suppliers, associates etc so that they can always reach you via phone, email, social networks & IM whenever your services are need. Open up the lines of communication so that you can remain on top of your business at all times. Remember, "nothing gets accomplished without constant communication."

Innovate Or fade away

Break free of the norm and think outside the box. Be creative and think of what your competitors are not yet offering that could improve their business of your clientele and try to overtake them to it at an attractive pricing.

Keep Testing & Modifying

A contingency plan enable you analyst before the future. Keep testing, modifying and creating strategy of your products and services delivery thereby ensuring that you’re not stagnant or out shined.

In 2012, you need to be on top of your business and use these eight ways mentioned to position yourself to take advantage of every opportunity that lies within your reach. With this few bullet points, you can be assured your business will succeed in 2012 and beyond.

How do you intend to pose your business to grow online this 2012 and how do you think we can assist you? Please feel free to comment below.

Regards,

'Niyi Adelusola

...impacting positive influence for Success!